Print & Editorial
Paper is not a step backward. It is the channel that no one wipes away.
A poster has one second. An ad has less. A brochure might have three minutes, but only if the first spread does its job.
Print forces decisions. There's no expanding, no reloading, no second layer. Whatever doesn't fit on the surface has to go. This discipline is the reason I like print, and why brands that are conceived from print almost always work better digitally than the other way around.
Print forces decisions. There's no expanding, no reloading, no second layer. Whatever doesn't fit on the surface has to go. This discipline is the reason I like print, and why brands that are conceived from print almost always work better digitally than the other way around.
Print & Editorial in the wild
Questions about Print & Editorial
- Do you provide print-ready files?
Yes, Print and Editorial ends with print-ready files, coordinated with your printer. This includes bleed, color space and resolution, so the printer doesn't have to make corrections and the result matches the design.
- Is print still worth it?
Print is worthwhile where something should remain. A program booklet, a poster, or a hall sign cannot be wiped away, and in an environment where everyone only advertises digitally, printed materials stand out again. It is not suitable as a replacement for social media, but as a supplement it certainly is.
- Can you continue an existing series?
Yes. If there is already a program booklet or advertising series, it can be continued instead of reinvented. Whether this makes sense becomes clear at first glance at the existing material.
