HC Eynatten-Raeren
Logo redesign and a social media system that the association can manage itself.
The Task
Handball club from the East Belgium border region. Required were a new club logo and a social media presence that can be updated week after week: match days, new signings, results.
The Approach
At the center is the monogram HCER, in which the ball curve C and E contract together. A symbol without fine details that passes the test across all applications: as embroidery on the jersey, as a metal pin, as an indoor sign, as a lanyard, and as a small avatar in the feed. Plus a set of reusable post templates in which only the opponent, location, and kickoff need to be exchanged. The club thus continues to produce content itself.
A club logo is not decided on screen, but on fabric, on sheet metal and in 40 pixels. That's why you don't see finished artwork below, but applications.
