Fitclub / Ballerbude
I've been accompanying the studio graphically for years – from the former "Ballerbude" to today's repositioning as a FIT Club. The former niche offering has become an all-around gym: with a broad course program, modern equipment, and E-Gym training. The new visual identity had to reflect this transformation – away from the playful Mookie charm, toward an appearance that signals professionalism and versatility.
For years I have been accompanying the studio graphically – from the former "Ballerbude" to today's repositioning as FIT Club. What was once a niche offering has become an all-around gym: with a broad course program, modern equipment, and E-Gym training. The new visual identity had to reflect this transformation – away from the playful Mookie charm, towards an appearance that signals professionalism and versatility.
