Packaging
The only medium that the customer picks up before buying.
Packaging is the most honest part of design. It sits on the shelf next to the competition, is judged in two seconds and forgives no excuses. No scrolling, no hover, no second look.
That's why distance impact matters first here. What does someone recognize from three meters away? And then the reward in your hand: the detail you only see once you're already holding the product.
That's why distance impact matters first here. What does someone recognize from three meters away? And then the reward in your hand: the detail you only see once you're already holding the product.
The technical side is included
Die cut, fold lines, overfill, material thickness, special colors, the behavior of white on brown cardboard. A design that needs to be rebuilt at the printer is not a finished design. I coordinate that beforehand. Then what comes out of the machine is what was on the screen.
Packaging in the wild
Questions about Packaging
- Do you work with our printing company?
Yes. Packaging design includes print data preparation and coordination with your printing company, including adaptation to their die-cutting form. If you don't have one yet, I can help you with the selection.
- We already have the die. Does it fit?
An existing die is not a problem, it's rather the normal case. The packaging design is built on the existing form instead of forcing a new one.
- Do we get mockups for retail?
Yes, mockups for sales and retail are part of packaging design. They show the product on the shelf before the first print run is produced, and save discussions that cannot be clarified with flat views.
